Quality & Ingredients

What goes into it matters.

We believe that mindful nutrition should not stop with us humans. That is why we take a close look before adding a product to our range.

We look for short, easy to understand recipes, plenty of animal protein and, wherever possible, a single source of animal protein. You will not find added sugar, added salt or artificial colours, flavours and preservatives in our range. Every ingredient is listed clearly and transparently on the respective product page.

A selection of LEVANS treats, chews and salmon oil

Three selections. One shared standard.

Whether it is a reward, something to chew or an addition to the bowl, each of our three selections serves a different purpose. What connects them is careful consideration and the confidence of knowing what you are giving your pet.

Premio training treats and rewards from LEVANS

Premio Selection

A small reward, thoughtfully selected.

Premio is our selection of training treats and everyday rewards that taste great without relying on unnecessarily complicated recipes. Many varieties use just one source of animal protein. Horse, lamb and rabbit also provide a choice of selected novel proteins.

This means you can focus on what really matters during training: the right moment, working well together and a reward your dog genuinely enjoys.

Explore Premio

Natura Selection

Chewing in its most natural form.

Natura brings together air dried chews made without additives. Clearly listed ingredients make it easy to understand what your dog is happily getting stuck into.

From a small snack to something that keeps the jaws busier for longer, our range offers suitable options for different dog sizes and preferences. If your dog is going to spend time chewing something, you should know exactly what it is.

Explore Natura

LEVANS salmon oil made from Norwegian wild salmon

Omega Selection

A simple addition to the bowl.

Our salmon oil is made from Norwegian wild salmon and is naturally rich in Omega 3 and Omega 6 fatty acids. It is suitable for both dogs and cats and can easily be added to dry food or mixed into a BARF meal.

At the moment, our Omega Selection consists of one carefully chosen product. We would rather select with purpose than fill a category simply to make it look bigger.

Explore Omega

Our range was not created behind a desk.

For more than six months, we tried a wide variety of products at our market stall. We observed what customers enjoyed, paid attention to repeat purchases and, most importantly, listened. Countless conversations with dog parents taught us what really matters in everyday life.

Debby and Levi contributed too, approaching every suitable tasting opportunity with admirable commitment. Little by little, this helped us create a range based on real experiences and direct feedback rather than assumptions.

Behind the scenes at a LEVANS product photoshoot

We prefer to take a closer look.

There are no large departments behind LEVANS. Most of the time, it is simply the two of us. From market research and the online shop to our photoshoots, much of what you see is created directly by us.

We may be a little particular about the details. Even when we bring in outside support, we want to understand the process, stay involved and make sure the result truly feels like LEVANS. That same care goes into our imagery and into every product we choose.

Experience that stays close.

LEVANS may be young, but we are not starting from scratch. Our parents have worked in this industry for more than 30 years. Their experience, honest perspective and knowledge of products and customers help guide many of our decisions.

We are also supported by an experienced family business in the Netherlands when it comes to product selection, packaging and other practical matters. The final decision about what belongs in the LEVANS range always remains ours.